Blogging and branding are two of my favorite things.
It’s been a while since I made an in-depth post about branding (see past posts here, here and here), so here’s one for you about the importance of branding yourself, and how blogging can help you do that.
Recently, I wrote a blog post for my school’s PRSSA chapter about how blogging is a PR student’s best friend–it does so much to display your writing skills, networking skills and, of course, how you showcase yourself. I’d like to think a little bit deeper into the last part, about showcasing yourself.
Blogging helps you brand yourself because it gives you a voice on the Internet. Sure, we’ve all got Twitter, Pinterest, Facebook, Vine, Instagram and probably 50 other social media websites that I’m not hip enough to be on, but your blog is truly your own. On your blog, you are putting yourself out there. There’s no need for friend requests and “likes.” If someone wants to read your blog, they can. If they’re searching for answers on Google, they might come across your blog. By being a person who people can approach when looking for your answers, you’re helping them. You are also helping to develop your personal brand.
Whether you’re a professional blogger, a student or a business wanting to start a blog, it’s important to always show off yourself/your business in the best light possible. Simply being a part of some website or commenting on some post online starts your online footprint, so why not lead those tracking you to a beautiful, well-written and well-branded blog? A well-branded blog means that you’ve represented yourself and the things you’re interested in in a positive light (or, if you’re reviewing things, in an honest light). Show your personality in your posts and demonstrate to your readers your passions–no one cares about what you’re posting if you don’t. It will show in your posts if you aren’t “in to” what you’re writing about.
Writing blogs about things that you or your business are passionate about helps to market you as an “expert” in your field. As a student, this can be difficult, because you have no real experience (yet). Instead of giving up, try doing some research or posting reviews or opinion pieces. In my experience with blogging as a student, I’ve noticed that my most popular posts are the ones that I create myself (recipes, articles/how-to type posts like this one). Generating original, creative content really puts you above the rest and will get you noticed.
Even if you’re far from an expert, putting yourself out there shows potential employers/clients/readers that you are passionate and eager to learn. Develop a persona in your blogs that is parallel to your true self–a persona that shares your interests and passions and writes about them on the Internet. By posting high quality content regularly, you will notice traction on your website. People will recognize your personal brand and trust it.
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