I spent five days in Atlanta with a bunch of college kids.
Before you start thinking something crazy, I’ll stop you. It was for the Public Relations Student Society of America National Conference, from Nov. 6-10, and it was a weekend full of learning, laughter and lots and lots of food. I also live-tweeted sessions from the @BallStatePRSSA Twitter account all weekend.
There were a few takeaways that I took from my experience at the conference in Atlanta Marriott Marquis (also coincidentally where a scene from The Hunger Games was filmed):
On social media:
– One of the most important things in social media is being first.
– “You’re your own personal microphone.”
– Social media has contributed to our short attention spans, but it’s not going away any time soon. Marketers need to create content to cater to people because of this.
– “Social is at the epicenter, and is one of the only centers.” Social media needs to be a part of marketing plans.
– It can be difficult to show results to your managers as they pertain to social media, so make sure you’re utilizing analytics!
– Social media is most effective when it’s visual.
– Personalize messages.
– “You’re all busy tapping away on technology. Don’t forget about grammar and punctuation and complete thought.”
– Find your focus.
– Write for your audience.
– Use everyday words (at about an eighth grade level).
– Be brief, but don’t leave important things out.
– Include calls to action in your writing.
– Start early and don’t ever stop learning to write.
– Go out now and start getting experience to put on your resume.
– Get a mentor. Reach out to a professional and see if they’d be willing to talk to you once a month, or whenever is convenient for both of you.
– Ask questions.
– Don’t be afraid to speak out to upper management when needed.
– In a crisis, quick and correct information is key.
– Work or study abroad if possible.
– “You’re always interviewing when you’re networking.”
– I’m always hungry.
– Sometimes leadership styles don’t match.
– Live-tweeting is really fun, but also really wears your thumbs out.
– Networking opportunities abound.