Did Apple predict one of Pantone’s picks with the rose gold iPhone 6s?
If you follow anything to do with design, you’ve probably heard of Pantone. Additionally, if you follow anything design-related, you probably know that the 2016 Color of the Year was released today. This year’s release was something different – Pantone released two colors for their yearly pick. Rose Quartz (pastel pink) and Serenity (baby blue) are bright yet muted, calming but energetic.
People are reacting well. In fact, Pantone’s website went down after they announced their pick at midnight today. However, there is definitely a promotional trick attached to the Color of the Year. Why is the Color of the Year a great thing for both Pantone marketers and other marketers?
1. We all talk about it
For the next two weeks or so, everything will be Pantone-related. The Wall Street Journal released an article about the colors as soon as they were released. The hashtag #ColoroftheYear quickly blew up after Pantone announced the Rose Quartz and Serenity as the picks for 2016. Naturally, with all of the buzz, other industries and brands jump on the bandwagon. You’ll hear all about ways to use the colors in interior design, fashion, makeup and food for the next several days.
Pantone is no stranger to partnering with other brands, from the entertainment industry to the beauty sector. Pantone released a “Minion Yellow” color to, of course, match the inescapable Minions from the movie Despicable Me. Sephora has partnered with Pantone for the last several years to create a makeup collection based around the color of the year, and this year is likely to follow suit.
2. It’s exclusive
Pantone is the color authority for anyone involved in design. For that reason, their colors are all protected. In order to ensure a perfect color match, designers use Pantone. These colors, which will soon be all the rage, are exclusive to Pantone – no other color will be a perfect match. Talk about exclusivity! This creates brand loyalty for Pantone. As they are the largest (and really the only) color authority, consumers have few options as far as color picking goes. Even if they’re not using Rose Quartz or Serenity, designers will typically end up using Pantone because it is such a widely-known brand.
3. It sets the tone for 2016
As mentioned before, brands hop on the Color of the Year bandwagon like it’s going out of style. You’ll be that much more likely to see pastel pinks and blues in furniture design, print design, web design, clothing design… you get the picture, right?
It also seems that people are much happier with this year’s color picks than they were with Marsala, last year’s Color of the Year.
@pantone thank God we can now put Marsala behind us.
— Marian Fragoso (@marianf13) December 3, 2015
How do you feel about the 2016 picks for the Color(s) of the Year? Did you like Marsala, 2015’s color? What do you think about the fact that Pantone chose two colors instead of just one? Will you pick up any products in these 2016 colors?