Font choice is nearly as personal as your own handwriting. Choosing a script font over something more simple might suggest that you’re a girly, old-fashioned type (no pun intended). Thick, slab serif fonts might inspire a more masculine tone.
In design, fonts mean almost everything. You probably wouldn’t choose a curly, girly handwritten font for a hospital logo. Likewise, you might not choose a serious serif font for a tea parlor’s advertisements. When used in design, fonts portray different messages. On the surface, someone might not think of the meanings behind certain fonts, but as designers, we must always keep these meanings in the back of our minds. It’s not always a bad thing to kick those stereotypical meanings to the curb, however. In many circumstances, it’s easy to pull off!
Here’s what your favorite fonts say about you. This is by no means an exhaustive list of font types. What do you think your favorite font says about you?
Helvetica – A font of the sans serif type, Helvetica is a no-nonsense option that works well for nearly everything. Sans serif fonts exemplify simplicity and modernity. They are great choices for anyone who wants to give of a youthful vibe. Sans serif fonts are popular choices for text on websites.
Didot – Didot is a more interesting take on the serif font. When most people think of a serif font, their first thoughts go to Times New Roman or Cambria. A serif font, one with a little “foot” on each letter, portrays classical typography. These fonts often give off a high-end, traditional and official feeling. In large blocks of printed text, serif fonts are a popular choice.
Jacques & Gilles – Script fonts are all the rage when brands or designers want to give a sense of the high-end. Although you wouldn’t want to type a block of text in these fonts, script fonts are great for titles and other short phrases. They are often decorative. Fancy restaurants like to use script fonts. Script gives off a romantic, old-world feeling.
Dagerotypos – Decorative fonts like Dagerotypos aren’t necessarily meant for everyday use, but they come in handy when making a unique statement. They are the counterpart of script fonts and add interest to designs. Decorative fonts can set many different moods depending on the specific font chosen. Often, these fonts tell the audience exactly what to expect of the website or printed design they are viewing–comedy, seriousness, playfulness, etc.
Lemon Yellow Sun – A handwritten font like Lemon Yellow Sun gives off a playful vibe. However, not all handwritten fonts are meant to give off a feeling of whimsy. Since no one has the same handwriting, these are completely unique fonts. Someone’s blocky, spaced out handwriting would give a much different feeling than a cursive, curly font. Handwritten fonts often create a feeling of earnestness and trustworthiness.