Although spring might be far away, it’s never too early to do a spring cleaning. As marketing, PR or advertising pros, it’s all about brand image. Whether you’re doing a refresh of a company profile or your own, these tips can help you make the most of taking a few minutes to update your social media.
It’s all about your image
Start superficially: has it been months since you updated your profile picture or changed your header image? It’s probably time for a change if you can’t remember. Snap a selfie, get a friend to take a picture or ask your company’s designer for a high-quality picture file of your logo.
Negativity is a no-no
If you’re guilty of posting angry, frustrated or just plain mean tweets, it’s probably a good idea to delete them. No one wants to hire a person who’s constantly tweeting negative things–they might tweet something bad about them! Make it a goal to stop tweeting without thinking. You might miss out on a great opportunity because of your negativity.
If you’re following people just because they followed you or you don’t read someone’s posts, it’s probably time to hit “unfollow.” Why follow accounts you don’t care about online? Just because someone followed you doesn’t mean you need to subject yourself to posts you don’t agree with or don’t want to see.
Update your bio
If it’s been a while since you last updated your biography on Twitter, it’s time to make a change. I’m a serial bio-updater, so mine is usually pretty up to date. Get rid of untrue information and update old links.
Change your passwords
If you’re guilty of using the same password on every site, it’s time to change it. Keep your accounts secure and change your password every few months. And no, “password” isn’t a good password.
Review employee permissions
If you’re using a shared company account, make sure that old employees aren’t still able to post to your social accounts. Logging out of all locations that an account is open on is an easy way to keep your accounts secure. From there, change your password. It’s also easy to remove old administrators from Facebook pages. Do it before something bad happens!
Do you have any other tips on how to clean up your profiles? Share them in the comments below!