I read an article about the Tiffany & Co blue today and learned that they trademarked Pantone 1837. When I tried using Pantone 1837 on InDesign, sure enough, it wasn’t an option. You never really think about the things that make you automatically recognize a brand, but it’s pretty awesome. That kind of power over consumers, with something like Tiffany blue or Target red, is something that most brands can only dream of. As a student interested in advertising, I hope that I can someday help a brand be recognized as having that “it” color.
Do you recognize these well-known brand colors?